Armida: the First Fragrance Bracelet designed By Massimo Farinatti & Andrea Rovatti

27th – 29th October 2014 – Principality of MonacoThere is always a peculiar liaison between jewels and perfumes: both precious and seductive, they enhance a woman’s charm.

ARMIDA is a unique fashion accessory, a bracelet that carries a perfume dispenser. For the first time these two worlds come together.

Its charming and hi-tech design enable you to have your own favourite fragrance available at all times.

ARMIDA is a hi-tech experience that will stimulate you senses: appealing look, nice to touch, to wear, and to show off.

It is a game that involves every sense, an emotional experience, a weapon of seduction.

In the same way that ARMIDA, the character of Torquato Tasso in “Jerusalem Delivered”, represents the seduction, the sensuality, the femme fatale that fires up a passion in the hearts of the Christians knights. A modern femininity that takes distance from the stereotype dictated by the tradition.

Its look is feminine as well as its elegant features, flawless and sinuous, with a smooth surface and transparency.

The spray nozzle is perfectly integrated into the shape of this fashion accessory, keeping intact the purity of its lines, and at the same time, preventing the accidental leak of the perfume.

The fragrance can be chosen among the ones contained into the perfume pods, or can be your own favourite, easily refillable at home.Handy: entirely made in Italy and mostly made of Surlyn®, the ionomer resin of DuPont that combines resistance, crystal clear transparency, lightness and non-allergenic properties.

The front is made of ABS, the fragrance container and the spray nozzle is polypropylene, all materials that ensure safety, hence mechanic and chemical resistanceagainst solvents and alcohol commonly used in fragrances.ARMIDA is Easy to Use as it is designed to make refilling and spraying intuitive, with just a simple rotation of the wrist to be just as comfortable as you need.

It is Modern as thanks to its new function it is both a fashion and a hi-tech accessory: it gives a woman the possibility to perfume herself as well as the ambiance without taking it off the wrist, with a seductive gesture, like a delicate sleight of hand.

ARMIDA comes in two versions:

Basic: the cheapest one, available in different colours.
Custom: customised version. The bracelet can be screen printed, roughened, inlayed and decorated with gold, precious stones, crystals, inserted from either the outside or the inside of the main body.
More custom versions are available in limited series (capsule collection), or even unique pieces, directly commissioned by the client.